Software Engineering

Technical Content Writer

Full Time • Pune, India

As a Content Creator at TruckX, you will play a crucial role in shaping our brand’s narrative and engaging our target audience. Your responsibilities will encompass written content creation, including articles, blogs, case studies, white papers, product descriptions, and social media platforms.

 

Key Responsibilities:

  • Create compelling and informative written content, including articles, blogs, case studies, white papers, product descriptions, brochures, and educational content to engage our audience and drive brand awareness.
  • Create and schedule social media posts across platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to build our online presence and engage with our audience.
  • Creating compelling headlines and body copy that will capture the attention of the target audience.
  • Collaborate with the Product marketing team to execute content strategies for marketing campaigns that align with our brand’s goals and target audience.
  • Stay up-to-date with industry trends, market dynamics, and competitor content to ensure our content remains relevant and competitive.
  • Promote the company blog by pitching articles to various third-party platforms and following the editorial guidelines when creating content.
  • Optimize the content for search engines to improve online visibility as per the SEO outline.
  • Work closely with cross-functional teams, including marketing, design, and product, to ensure content aligns with overall brand messaging
  • Maintain a content calendar to ensure consistent and timely content delivery.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Proven experience in content creation, including written articles, blogs and social media.
  • Proficiency in content creation tools and content management systems (e.g.WordPress).
  • Exceptional writing and editing skills, with a keen eye for detail.
  • Creativity and ability to think outside the box to create engaging and innovative content.
  • Strong project management skills and the ability to meet deadlines.
  • Familiarity with SEO best practices and content optimization.
  • Strong communication and collaboration skills.

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