Product Marketing

Product Marketing Manager

Full Time • Pune, India

We seek a highly motivated and talented Product Marketing Manager to join our dynamic TruckX team. As a Product Marketing Manager, you will play a crucial role in driving the success of our products and shaping our go-to-market strategy. This is a unique opportunity to be part of a fast-growing startup and significantly impact our growth trajectory.

Responsibilities:

  • Develop and execute product marketing strategies to drive product adoption, customer engagement, and revenue growth.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation.
  • Collaborate with cross-functional teams, including product management, engineering, sales, and design, to define product positioning, messaging, and target customer profiles.
  • Create compelling marketing collateral, including product presentations, sales enablement materials, case studies, and customer success stories.
  • Drive the launch of new products and features, coordinating activities across teams to ensure a successful and impactful launch.
  • Develop go-to-market plans and campaigns to drive customer acquisition, retention, and upsell opportunities.
  • Enable the sales team with product knowledge, training, and sales tools to effectively communicate product value propositions and drive sales success.
  • Collaborate with the marketing team to develop and execute integrated marketing campaigns, including digital marketing, content marketing, events, and social media.
  • Track and analyze key metrics and market trends to measure the effectiveness of marketing programs and make data-driven recommendations for optimization.
  • Stay updated on industry trends, competitor activities, and emerging technologies to identify opportunities for product innovation and market expansion.

Requirements:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • MBA is a plus. Proven experience as a Product Marketing Manager or similar role in a technology startup or SaaS company.
  • Strong understanding of product marketing principles and practices, including market segmentation, product positioning, and competitive analysis.
  • Excellent communication and presentation skills, with the ability to effectively articulate complex concepts to technical and non-technical audiences.
  • Strong analytical skills with the ability to interpret data and insights to drive marketing decisions.
  • Experience in developing and executing go-to-market strategies and launching new products.
  • Self-starter with a proactive mindset and ability to work in a fast-paced, dynamic startup environment.
  • Highly collaborative, able to work cross-functionally and influence stakeholders at all levels.
  • Creative thinker with a passion for innovation and driving results.
  • Experience in Fleet Management is a plus.

To apply to this role, please send your resume and any relevant work samples/portfolio to simran.arora@truckx.com.

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