5 Ways In Which Fleet Managers Can Get Value From Smart Asset Tracking

Fleet Managers

The trucking industry in the United States carries over 10 billion tons of freight annually. Fleet managers and business owners need to assure the safe delivery of a vast volume of goods and assets to maintain an edge. 


Several reasons contribute towards the damage to the goods, such as human negligence, faulty containers, moisture, contamination issues, theft, and pilferage, and likewise. 


Technology has proven to be a boon to detect and avoid such risks. Smart asset tracking is one such technological advancement beneficial for Fleet Managers and business owners. 

Real-time Tracking for Reduced Risks

Various things can go wrong in the transportation of goods from the source to the destination. For example, temperature-sensitive products can get damaged if the ideal conditions are not maintained over the duration of the trip. There may be a drop or rise in the temperature due to the negligence of the driver or faulty container/storage conditions. In either case, the goods will get damaged.


Smart asset trackers can be effective to prevent such issues. 


Temperature sensors, for example, can provide 24×7 status on the conditions and generate alerts in the case of variations. Similarly, door sensors can also generate alerts if the door is accidentally left open or in the event of an attempt of theft. Fleet managers can use such smart asset trackers to assure the safety of the goods and the vehicles to reduce the risks. 

Monitoring Driver Behavior

Asset safety depends a lot on the driver’s behavior and actions. Smart asset trackers in conjunctions dashcams can provide constant updates on the driver’s location, status, and behavior. Syncing the smart asset tracker features, such as motion detection with the recordings from the cloud-based dashcams can provide insights into the driver’s performance. Fleet managers can better guide their drivers to maintain the safety and security of the assets along with the instructions on adherence to the best practices. GPS-enabled asset trackers can also be useful in providing the drivers with details on the optimal routes to follow to meet the delivery deadlines while keeping the assets safe.  

Better Customer Satisfaction

It is important to offer customers exceptional services. Smart asset trackers can be of much help for fleet managers to achieve better efficiency and maintain the quality of the assets to achieve higher customer satisfaction levels. Data from the smart asset trackers and other devices can be useful in empowering better driver behavior. It can also assist in effective route planning for optimized delivery schedules. 

Customers would appreciate real-time or regular updates on the status of their deliveries. Fleet managers can use the data from the smart asset trackers to provide the latest information to the customers. Also, the alert systems in these trackers can assist in the maintenance of the quality of the goods and products. The combination of these factors can yield better customer engagement and experience. 


It is the responsibility of the fleet managers to achieve the deadlines while keeping costs in check and managing driver conditions and performance. Damages to the goods and products along with the higher fuel costs can have an extremely negative impact on the numbers. Smart asset trackers can help managers maximize asset utilization to get the maximum bang from the investment buck. They can help the fleet manager ensure that the equipment required is always available where it is needed when it is needed. 


Route optimization by using the smart asset trackers with other devices, such as dashcams can be useful in bringing down the costs. 


Competitive Edge in the Market

Fleet managers can gain an edge over their competitors by ensuring the safety of the assets while continually improving efficiency levels. The maintenance of the quality of the products while providing the customers with the latest updates adds to customer engagement. Smart asset trackers can seamlessly integrate with the rest of the devices and technologies in use. It can help provide real-time updates on the fleet status, driver behavior, route details, etc. 


Easier coordination and management of all these aspects become possible with smart asset trackers enabling the fleet managers to meet the customer expectations. Timely deliveries with unmatched quality help in improving the brand value and its reputation. 

To Sum it Up

Smart asset trackers are a technological innovation extremely beneficial for the trucking industry and specifically for fleet managers. Real-time asset tracking can reduce the chances of theft, damage to the goods, and similar risks. Also, constant tracking and monitoring can improve driver performance and lead to better efficiency, route management, and cost savings. As it happens, they can also help improve customer engagement and satisfaction. Seems like a win-win.